case studies

:: client ::

FSN READING ALL STARS (FOX SPORTS NETWORK)
+ Brand Identity +

:: challenge ::

FSN Reading All Stars is a grassroots project designed to foster strong interest in reading among kids who might not ordinarily pick up a book. The challenge was to design a brand image and promotional kit that would, through the use of compelling and appealing graphic imagery, clearly communicate the importance of books and stories as a vehicle for sharing valuable life lessons and following one’s dreams.

:: solution ::

A combination of active sports silhouettes, bold colors and free form hand lettering help forge an energetic emotional bond with young participants. The exciting images and graphics energize the material while clearly presenting the excitement and benefits of the community youth literacy program.

As a direct result of the bold promotional materials that BY Studio designed as well as local TV programming, FSN Reading All Stars reached more than 10,000 kids in school reading programs and reading camps across the United States.