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For many professionals it’s important and even essential to build a personal brand. Building a personal brand positions you as a leader, sets you apart from the competition and helps you get better clients or a better job. But what exactly is a personal brand? And how do you...

Have you ever thought about how people think about your brand and what emotions and feelings they associate with your brand and its products and services? You see, deep down people want to connect with people, not products or services, so they have a tendency to create an...

In these days of tightening budgets we see many businesses seeking to justify the expense of a brand or packaging redesign. The question that is often asked is how do you measure the value of design, or even better, the return on investment for a branding or packaging redesign...

I was recently honored to participate as a judge providing small business branding tips to young entrepreneurs at Project Echo’s 11th annual business plan semi-finals competition. Project ECHO (Entrepreneurial Concepts Hands-On) collaborates with young entrepreneurs throughout...