If you are not at the top of search engine results you are practically invisible to searchers looking for your products and services. Our online advertising services in Los Angeles represent the most cost-effective method for targeting qualified prospects and provides the best performance per cost ratio for introducing searchers to your products and services and generating new business.
Pay-per-click (PPC) online advertising involves paying search engines so that your site appears as a sponsored link in the small text ads that appear on the top and right-hand side of a search results page. And, unlike other forms of advertising such as newspaper and magazine advertising, your online text ad is displayed for free – you only pay when someone who is looking for your products or services clicks on your ad and visits your website.
Drive More Traffic To Your New Website
Our online advertising services are highly targeted and bring your products and services to the top of search engine result queries when searchers are specifically searching for your products and services. If you want more customers, online advertising can bring you more customers – fast!
Online Advertising Services Include
- Keyword research
- Ad campaign architecture, development and maintenance
- Complete online advertising strategy and campaign management
- Region and location geo-targeting
- Conversion strategy implementation
- Online advertising bid management
- Ad extension development
- A/B split testing implementation and maintenance
- Continual monitoring of your advertising campaign(s)
- Monthly online advertising optimization to reduce cost, increase clicks and increase conversions
- Monthly ad report of clicks, click-through rate, cost per click and average cost per acquisition
The Optimal Combination to Increase Website Traffic
What good is your Website if you’re not driving as much traffic to it as possible? You invest in a Website to help educate prospects and customers and to promote your products and services. But if no one visits, you will not get the kind of results you want.
We believe that in order to drive as much traffic to your website as possible, Online Advertising should be combined with Search Engine Marketing (SEM). Each service complements the other with distinct benefits. For instance, when you invest in SEM to improve your organic search results, you are improving the amount of free traffic your website may receive. On the other hand, an online advertising campaign can typically ramp up highly qualified and targeted traffic to your site much more quickly than SEM and is very effective in testing landing page conversion and keyword performance.