Pantone Marsala – A New Addition to Your Packaging Design Color Palettes for 2015?
Drum roll, please … the Pantone color for 2015 is Pantone Marsala. Pantone, known to designers everywhere for their industry standard Pantone Matching System (PMS) used in print shops all over the world, has just released their color for 2015 – Marsala.
Strikingly bold and sophisticated, Pantone Marsala is a rich natural red wine color with earthy tones that are a perfect fit for health and beauty product packaging design. Marsala has elegant and luxurious qualities that can ground a package design as a statement color, or provide an elegant accent to your design color palettes.
As Leatrice Eisenman, Executive Director of the Pantone Color Institute notes, Pantone Marsala is a subtle and seductive shade of reddish brown that draws us in to its embracing warmth. Used for packaging design, Pantone Marsala’s earthy read and brown color provides feelings of natural richness, elegance and sophistication.
Using Pantone Marsala For Packaging Design Color Palettes
So, how can you use Marsala most effectively for your packaging design? Remember, red is a color that naturally attracts attention. Marsala is also a very warm and natural color which makes it perfect for product packaging that wants to convey feelings of comfort, security, wealth and luxury.
Kitchen, health and beauty and food products are a natural fit for the color Marsala as the color easily conveys feelings of earthiness and stylish sophistication. In fact, since Marsala goes very well with many skin tones, it may be the perfect color for your next health and beauty product packaging. Marsala has a very organic feel and is a perfect highlight color for design color palettes that want a flair of subtle sophistication, glamour and luxury for their package designs. In fact, many brands such as Sephora, the Gap and Pottery Barn have already begun using Pantone Marsala in many of their product designs.
Marsala works well with neutral colors such as tan, taupe and gray, and is very compatible with yellow and gold colors. Marsala can also be used effectively as an accent color with more vibrant colors such as pink, teal and blue.
Learn more about Pantone Marsala at the Pantone website.